Kwik Travel Case Study

Published: 2007-05-14

A brief history

Founded in 1994 by Arnold and Vicky Walsh, Kwik Travel has developed into one of the UKs leading independent holiday companies, specialising in selling quality holidays to destinations worldwide. Fully ABTA and ATOL bonded, Kwik Travel enjoys annual sales in excess of £35 million and employs 100 dedicated travel advisers throughout the UK. – Source http://www.kwiktravel.com, May 2007-05-27.

I worked for Kwik Travel for over two years in full time employment, during that time we worked on creating a substantial web presence.

After my departure from Kwik Travel I was fortunate enough to continue help Kwik Travel develop and manage their 40,000+ email database.  Together we developed a complete CRM tool providing customers with travel information and highly targeted marketing messages on a regular basis. The CRM and email distribution tool monitored performance down to a individual user level as well as providing an overview of campaign performance.

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